Your Story Social helps businesses generate leads through building a comprehensive inbound marketing strategy with content development and aggressive social media amplification.
According to a 2011 study by GroupM and comScore, “Forty-eight percent of consumers use both search and social media in their online path to purchase.”
When potential customers find your website or blog, content must be structured to address all stages of their decision-making process. This is often called the “lead nurturing process.” Read more about lead nurturing best practices from the experts at Marketo.
Equally as important as creating content which addresses potential clients’ needs is structuring content to increase search engine rankings, a technique known as SEO. We specialize in developing relevant content for both purposes.
Social media also plays a role in establishing credibility, search engine rankings and lead generation. A recent story in BtoB magazine details how an aggressive Twitter marketing campaign helped our client, Mongoose Metrics, increase brand awareness and leads, “Twitter drives traffic, leads, conversions at Mongoose Metrics.”
Essentially, inbound marketing is a strategy of letting customers find you through structured content — blogs, white papers, videos, ebooks — which addresses their needs. Coupled with SEO practices and social media amplification, smart content creation is at the heart of inbound marketing.
The following infographic provides some insight into the level of effectiveness for integrating content, SEOand social media: