Your Story Social helps you optimize your organization’s social media presence and amplify messaging by providing audience-building strategies, developing policy, devising strategic campaigns, conducting best-practice training seminars and offering resource matching services.
Our dynamic training and consulting give clients the knowledge, skills and abilities to effectively manage social media campaigns without the need for long-term engagements with third parties.
We specialize in ‘aha’ moments and turning on light bulbs for you and your team. We effectively show you how to use and understand social media to meet your organization’s goals.
How to Establish Social Media Goals
Why do you need to be successful at social media? Do you need to increase brand recognition, drive leads, influence constituents or conduct a media relations campaign or reach all of these goals? Just like online marketing, success with social media is measurable. Once you establish your key performance indicators, measuring success or areas for improvement becomes clear.
Common social media metrics include:
- Incoming website traffic from Twitter, Facebook, LinkedIn and Google+.
- Time on site.
- Conversions.
- Twitter engagement such as retweets, favorites, @messages, Klout scores, follower counts and lead conversions.
- Facebook likes, total fans, new fans, comments and sentiment.
B to B magazine recently detailed how we created success for Mongoose Metrics in the article, “Twitter drives traffic, leads, conversions at Mongoose Metrics.”
Web strategist Jeremiah Owyang provides a detailed analysis about how marketers are using social media analytics in a post titled, “A framework for social analytics.”
For more information about how to optimize social media for your brand, contact us at kc@yourstoryseo.com.
