Have you seen Google’s new business photos technology? It’s a cool and powerful tool for small businesses looking for inexpensive and creative ways to attract new customers to their bricks-and-mortar locations Google says they want to give small businesses a helping hand by offering the new technology. It lets customers virtually walk around your business [...]

I’m fascinated with how people use LinkedIn’s tools in creative ways to reach their goals. Although some tactics fall absolutely flat. Like the guy who tried to get me to connect by telling me he would be my 500th connection ergo he deserved my LinkedIn love. I looked at his profile and wasn’t inspired to [...]

Many 2012 Olympic athletes have taken to wearing their Twitter handles on their sleeves. Earlier today, Yahoo published a list of the top Olympic athletes to follow on Twitter and the pundits have already claimed the London 2012 Olympics as the world’s first social games. If you’re like my great aunt Annamae, you’re excited for the [...]

Three large-scale surveys in the last month report social media usage in the workplace is on the rise. What does this mean for productivity? Are there opportunities to use this development to your organization’s advantage?  What’s your company’s social media policy? According to survey results of 170,000 respondents released in June 2012 from global workforce [...]

We hear people complaining everyday that social media takes too much time. If this sounds familiar, we’re here to show you a couple of time-saving tips to help you engage with your target audiences more efficiently. While Twitter’s list functionality has been around since the beginning, Facebook launched “Interests” in 2012 and the feature works [...]

Just because everyone else in your industry has jumped on the social media bandwagon doesn’t mean your organization is ready for the responsibilities and commitment required to effectively manage a social media strategy to drive sales leads, increase brand awareness or deliver customer service. Those sound like great goals, don’t they? Who wouldn’t want to [...]

When it comes to making sure your website effectively presents your value proposition to potential clients as well as sending the right signals to the search engines, employing a combination of content marketing techniques and SEO practices can most efficiently be achieved by hiring an experienced journalist. Online marketing guru, David Meerman Scott, author of “The [...]