Advanced Social Media Training for Public Relations Pros, Marketers and Business Owners

Advanced Social Media Training ClevelandThis fast-paced, 90-minute social media class presents a wealth of immediately actionable information for aggressive social media marketers to achieve a variety of desired outcomes. Whether you need to get the attention of journalists, increase website traffic and conversions, augment a branding campaign or run customer service, you will learn:

  • Skills for maximizing the HootSuite dashboard to exponentially increase engagement on Twitter, Facebook and LinkedIn.
  • How to Use Twitter to Get Customers, Increase Brand Awareness and Run a Media Relations Campaign.
  • What the New Facebook Features Mean for Your Business.
  • Where to Optimize LinkedIn for Professional Success.
  • Best Practices for Measuring the ROI of Your Social Media Investment.
Using Twitter to Get Customers and Increase Brand Awareness

Get ready to see Twitter on steroids with the HootSuite dashboard. Using this powerful dashboard tool lets you absorb more data, more information and engage more quickly and meaningfully with constituents. You’ll discover how to unlock the power of building lists, understand Klout scores and find out how to get followers in your industry to pay attention to your message.

What the new Facebook Features Mean for Your Business
  • The new Subscribe feature: Should you turn it on and create a new marketing channel?
  • How to optimize the new Share feature on fan pages.
  • How the Ticker, Timeline, and new Open Graph affect business.
  • How to publish content for engagement and viral visibility.
  • Tagging and sharing etiquette.
Where to Optimize LinkedIn for Professional Success
Best Practices for Measuring the ROI of Your Social Media Investment

 

Sessions are interactive and the small-group atmosphere lends itself to collaborative learning.

Training takes place at your location or at Shaker Launch House, 3558 Lee Rd., Shaker Heights, Ohio, 44120

Participants should bring laptops or tablet computers to actively participate.

Everyone is encouraged to come with specific questions and an open mind.

Classes begin on time so please be prompt!